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Chris Merrick

CHRISTOPHER M.
 MERRICK, CFP

Financial Planner and former Company President
Chris-Merrick
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I have spent my 20+ yrs. career combining my passion for business ownership with a deep specialization in personal and corporate financial management.

 

As a Certified Financial Planner® (CFP), I bring a wealth of experience in financial planning, retirement planning, corporate planning, real estate, tax strategies, and investment analysis.

 

My insights aren't just professional—they're personal too, shaped by hands-on experience with DIY investing, building businesses, real estate ventures, planning for my children’s education and for my own retirement. 

 

I am a fee / advice only financial planner. I sell no insurance or investment products. Because we provide transparent fees for service, we have no conflicts of interest; which drives lasting long-term relationships with our clients.

Whether it’s lowering fees, managing debt, or creating tailored plans for short- and long-term financial goals, I prioritize transparent advice and steer clear of traditional referral fees or commissions, ensuring my counsel remains impartial and solely in the best interests of my clients.

 

Feedback from past clients often highlights my approachable, easy-to-work-with nature and my dedication to putting their interests first.

Chris Merrick in a sailboat
Chris Merrick with his family
Chris Merrick with his family

Outside of the office, I enjoy spending quality time with my family and being active outdoors through cycling, sailing, and hockey. I also dedicate time to reading about current financial and global issues to stay informed and continue growing as a professional.

I love talking about finances, business, and strategies for achieving financial independence. If you'd like to learn more or discuss how I can support your financial journey, let’s connect!

Chris Merrick with his family
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WHAT SETS US APART?

Historically, in Canada, people have had access to personalized financial advice, usually through a bank or an independent investment dealer. Both of these business models rely on selling the customer financial products. Under this model, the advisor is generally a salesperson and may not always provide unbiased advice.

 

Our model is to offer unbiased, independent, objective advice. Fee structures were designed that are unlike the traditional referral fees/sales fees/trailing commissions that can bring a bias to an investor's advice. We want to help you so you are not intimidated in dealing with banks' sales people and how to open a discount brokerage account.

Customers of ours have said that they appreciate the high level overview of their financial life that we provide. The return we offer to our clients is the peace of mind that all aspects of their financial life are being integrated and working optimally together.  We use top rate, modern financial planning software to project your financial affairs well into the future. 

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We do not accept referral fees or commission from third parties.

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Awards & Recognitions

Merrick Financial Inc. is a proud member of the local communities in Toronto and East York. We are delighted to receive the following recognitions:

Quaality Business Award Logo

2025 Winner for Best Financial Planner in Toronto 

The Quality Business Awards recognizes businesses that achieve an average quality score of 95% or greater over the previous 12 months.

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2025 Winner FOR BEST FINANCIAL PLANNER IN TORONTO

Toronto Blogs  Best Financial Planners

WiseCanadian is a guide to the best services in Canada and they put us at the top of the list of the 8 best financial planners in Toronto.

The blog lists the 10 best Financial Planners with a comprehensive list of their services, pros, cons and customer reviews. 

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THREE BEST RATED
BEST FINANCIAL SERVICES

Their business analyst team was impressed by the consistent high-quality service  provided. They thoroughly evaluated our business based on our rigorous 50-Point Inspection.

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